Bicycle and Co

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In this project I created the graphic interface for a bicycle online store. The brand offers highly customized solutions tailored to the individual customer.
In the home page I expressed the attention to detail of the brand through the expression “Here your bike feels at home”, applying an effect of framing between the text and the image of the bike in the background.
In the showcase section I have used a carousel effect to allow the user to scroll through the different proposals. Since every bicycle is highly customized, I have also decided to give to every product a proper name. The textual description is thought then in not conventional way, supplying the technical specifications of the product, but in such way to outline the character of your travel companion.
The UI has been designed to be perfectly responsive on all devices. The layout of the elements has been designed to fit on different screens and tell the company’s story wherever the user is.

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